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Lumina

Amada

Auténtica

Clarity

Balanced

Muse Set

Designed to align.

“Our signature claw clip was inspired by a deeply personal journey. As someone with huge curly hair, I’ve always struggled to find hair accessories that fit comfortably. Traditional clips often fall short when it comes to accommodating volume. ORA is intentionally designed with extra space within the claws of the clip, ensuring it fits effortlessly and beautifully.”
— Italia Bell, Owner of Her Ora Beauty

The ORA
behind the brand

The name “Her Ora Beauty” honors my Aunt, Nicki “Ora” Bell, a woman who exuded confidence, elegance, and an unapologetic sense of self. She embodied everything this brand stands for: embracing your authentic self, celebrating your individuality, and radiating confidence in every aspect of life. Her Ora Beauty isn’t just about a product—it’s about a feeling, a celebration of who you are without needing to change or conform.

Our Essence

Her Ora Beauty is a celebration of authenticity and individuality. The mission is to create bold, beautiful, and functional hair accessories designed to embrace natural beauty. While the inspiration stems from the unique needs of Black women, our products are for everyone. We believe everyone deserves hair accessories that make them feel fabulous and confident, no matter their hair type.